Trutex Meir
6 Weeks
Wordpress
Problem: Previous navigation was cumbersome, making it difficult for users to find specific uniforms across numerous categories and pages.
Solution: The mega menu simplifies access to products, reducing user frustration and time spent searching. This clarity enhances the shopping experience, especially for parents or students browsing for multiple uniform items.
Problem: The existing site didn’t reflect the brand’s identity fully or allow for direct customization, leading to inconsistency and a limited shopping experience.
Solution: The redesign matches the brand’s design brief and integrates uniform customization, providing a seamless, on-brand experience that strengthens customer trust and satisfaction.
Problem: Lack of filtering and recently viewed options forced users to scroll through numerous products, making selection time-consuming and tedious.
Solution: Advanced filters help users quickly narrow down options, while the “Recently Viewed” section lets them easily revisit items, simplifying decision-making and increasing conversion rates.
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